Álvaro Machuca
I turn unclear brands into brands that speak for themselves. I’m looking to join a team where design and AI are part of everyday work, and there’s always room to try new approaches.
Brand and web design,
from start to finish.
I started in graphic design and moved into web design because that’s where so many of the brands I created ended up. I’ve worked in agencies and independently, taking projects from strategy to a live website.
Today I combine design with no-code development and AI, and I’m looking for a team where design and technology are part of everyday work.
Projects completed
50+Industries served
12+Years designing
7+Where I learned and
where I put it to work
EAE Business School
Master’s in Marketing & E-commerce.
Coursera
UX/UI course · User research.
Brand Master Academy
Specialist course in brand strategy.
Universidad de Ciencias y Artes de América Latina
Advertising Graphic Design, brand identity and corporate image. Diploma in Corporate Communication.
Freelance
Brand, identity and web for businesses and agencies.
Want Agency
The agency’s brand and website, SEO, and Meta and Google Ads campaigns.
Macsen Agency
Brand strategy, identities and websites, including the agency’s own brand.
StaffDigital
Interfaces in Figma and sites in WordPress and Elementor, working alongside development teams.
Novacons Construction
The corporate website and the real estate sales material.
Fórmula Marketing Agency
Logos, brand guidelines, packaging and social media pieces.
How I can help from day one
I can help when workloads are high, bring an existing concept to life or lead a whole project, from understanding the business to launching the website.
Branding
How your business looks and sounds, with clear positioning so people remember it.
- Brand strategy and positioning
- Naming
- Visual identity and logo system
- Brand guidelines
Web design
Websites that make sense at first glance and are easy to edit without me.
- AI-assisted no-code development
- Interface design in Figma
- Webflow, WordPress or Framer
- Editable CMS and responsive design
- SEO auditing and optimization
Graphic design
Everyday pieces, consistent with the brand and made to be read in two seconds.
- Digital campaigns
- Social media, editorial and stationery
- Editable templates
- Packaging
- Motion graphics and video editing
Projects
Five refreshed brands, including two new names and four new websites, plus two custom-built websites and four motion graphics pieces.
Zenware
Technology infrastructure
Brand refresh · Web design
2024
The brand had fallen behind its competitors, a gap that is felt even more strongly in technology. It no longer represented the company, which hesitated to present it to international clients.
I updated the brand with a cleaner, more contemporary symbol. Then I built the website, organized around what clients look for, with partners in view and the team’s figures up front, to project credibility with international clients.
Zenware
Normandía
Business advisory
Naming · Visual identity · Social media · Web
2024
The firm operated as Napoleón, a name and heraldic crest that conveyed tradition and distance. Its image felt formal and cold, at odds with its actual service, which is to sit down with business owners and support them on legal, financial and many other matters.
I defined a new name and a monogram that stays legible even when reduced to an app icon. Orange sets it apart from the blue that dominates the sector, and original illustrations add warmth, inviting clients to write and speak with them directly.
Normandía
Freight Logistics
International logistics
Rebranding · Web design
2025
The company wanted to reposition itself, and its previous brand was not up to the standard of its sector or its size. It competed on equal terms with large corporations, but its image did not show it.
I designed a recognizable symbol built to last, with route lines that open out from a single point. I kept the navy blue and yellow of the original brand, shifted to a more energetic tone, so the transition would feel coherent.
Freight
Ammora
Healthy baking
Naming · Visual identity · Packaging
2025
The brand operated as Organic Point, a generic name that did not set it apart. The logo was also overloaded with detail and lost legibility at small sizes, such as a label or a social media profile.
I proposed the name Ammora, so that the organic character is expressed in the message and not in the name. A lowercase wordmark, clean and legible at small sizes, with a leaf built into the first letter as a subtle nod.
Ammora
qualIT
Cloud security
Rebranding · Web design
2025
The brand did not communicate the nature of its service. The sector also tends to rely on padlocks, hooded figures and warning red, a language that intimidates but does not build trust.
A new logo and color palette. The Q forms a closed cloud that subtly doubles as a padlock, in keeping with its cloud security service. The gradients add modernity and technology without falling back on the sector’s clichés.
qualIT
Altiva
Real estate
Web design and development
Novacons Construction
A real estate project has to explain quickly what is for sale, how much it costs and when it is delivered, before a visitor decides to ask for information.
Every section leads to the next step. The offer appears at first glance, prices, unit types and delivery date stay close at hand, and the form shows up once the person already understands the project’s value.
Envisolutions
Environmental and legal consulting
Web design and development
Peru
Environmental studies, water resources, engineering and legal advice come together in one team. With so many technical services, visitors could not quickly identify what they needed to hire.
I structured the site into four areas, explained the process in four steps and presented real projects. On the homepage, the topographic lines follow the cursor and give it a visual signature of its own.
Motion graphics
Reels and animations with rhythm, music and an identity of their own for each brand.
A brand isn’t judged when you present it.
It’s judged when someone decides whether to trust you.
That’s why I always start with strategy
before designing the logo.
Figma
Illustrator
Photoshop
Canva
Webflow
WordPress
Elementor
Framer
Meta Ads
Google Ads
Shopify
WooCommerce
Claude Code
Codex
HiggsfieldI’d like to join
your team.
Get in touch to talk through any of these projects, or let’s sit down and discuss what your team is working on.
Or email me at alvarofmv@gmail.com or call me on +51 990 716 716